Bedtime for marketing principles…

Anton J van Rensburg ~ 29 October 2010  Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.  The most common problem I see in companies is the inability to describe what they do in simple language; the second [...]

Where it started

“It was the Rosa Parks moment,” says one man. June 28, 1969: NYC police raid a Greenwich Village Mafia-run gay bar, The Stonewall Inn. For the first time, patrons refuse to be led into paddy wagons, setting off a 3-day riot that launches the Gay Rights Movement. Told by Stonewall patrons, Village Voice reporters and [...]

Social media stimulates sales

http://www.itweb.co.za/index.php?option=com_content&view=article&id=36955&catid=69&o=esme&E=ezines@ecomms.co.za   Social networks – Twitter, Facebook and MXit – are the next step in developing a solid foundation for a customer-centric business and being up to date with the latest consumer demands. This is according to Yaron Assabi, CEO of Digital Solutions Group, speaking at the recent ITWeb BPM summit held in Midrand. He [...]