Bedtime for marketing principles…

Anton J van Rensburg ~ 29 October 2010  Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.  The most common problem I see in companies is the inability to describe what they do in simple language; the second [...]

How to get fans and evolve your social media strategy

http://www.themediaonline.co.za/themedia/view/themedia/en/page1353?oid=50475&sn=Detail&pid=1221     If you tweet, will they come? Not if your brand doesn’t have something really great on offer, writes Chris Botha   Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better Avinash Kaushik, Analytics Evangelist, Google   Social Media [...]

Maximise your online presence by choosing the right supplier

http://www.themediaonline.co.za/themedia/view/themedia/en/page1353?oid=50053&sn=Detail&pid=1221   With over 1.8-billion internet users worldwide, having a strong online presence is fundamental to a successful PR and marketing strategy, but for those companies who do not have the internal capabilities, how do you choose the correct supplier? Trusted supplier The online space is extremely competitive. When choosing a supplier, go with one [...]